Here is why I think it is important and even vital for a companies website to have a blog. It is especially important if the company is trying to sell a product/service.
Blogs provide a company with a platform to drive even more traffic to the website and who doesn’t love more website traffic?!
Blogging is a GREAT way to increase your SEO (Search Engine Optimization). Fresh content posted on a blog connected to your website may help it rank higher in search engines. Put more simply, this means your website will pop up closer to the top in search results in search engines such as Google. Keywords in blogs are optimal to ensuring great SEO!
In addition, having a blog allows a business to connect with their customers in a new and exciting way. Consumers love to be informed & your blogs can help them understand complicated topics.
Lastly, blogging can help show your business as an industry leader! Well written posts demonstrate your company cares and is a leader in the community. Sharing knowledge can only benefit you as a company.
Writing well written and engaging content on a regular basis is no easy task. It requires time and commitment, however, it is well worth the investment considering what it can do for your website! If you don’t have the time or resources to write for your companies blog, I would love to collaborate and help out. Please contact me with your ideas that I can bring to life!
Morgan MacLean 